A common question I hear from business owners is: Do I actually need a full-blown website? Some businesses don’t, it depends on the products and services you sell. A landing page will suffice if your menagerie of products is small. A full-blown website is good for explaining different aspects of your business and educating your audience. As a business owner, I know that return on investment is the greatest factor in most decisions made and a landing page can be the best option if done well. Before we answer the question of how much a landing page costs, we will have to look at options availabe.
Let’s start by reviewing some of the options available:
Clickfunnels is an excellent tool with many options for create landing pages. There is almost too much there for most businesses managing it on their own, though. What it is good for is independent professionals who want to concentrate their efforts in email marketing. Click Funnels uses landing pages and email marketing together to help businesses generate leads. This is a good option but can be overwhelming to the DIYer. It is also a closed system and is susceptible to unexpected changes if Clickfunnels changes their prices or terms in the future.
Squarespace is another great DIY option for business owners to create websites and landing pages. It is simple and straightforward for building a business website or a series of sales and landing pages. The problem comes when scaling the business. More traffic means more server resources required. With Squarespace or Wix you are stuck with them forever. The platform could change their rules tomorrow and you will be forever beholden to their system. Whereas a platform like wordPress is open source and can be installed on most web servers.
WordPress is the most versatile of platform out there to create landing pages, sales pages and full-blown websites. It can be good for the DIYer but there are some nuances and a bit of a learning curve if you’ve never worked on a website before. Our recommendation is to hire a professional to build the site on WordPress. Then, you can work with your web designer, in most cases they will teach you how the site works and how to maintain it over time. The reason it is such a powerful and versatile platform is because it is open source. What does that mean? Open source means that the software code is written in a way that can be easily modified and added-to. There is a huge library of plug-in software available for WordPress to augment its functionality. The other great thing about WordPress being open source is that it is free! The core software of WordPress is distributed publicly and available to anyone who wants to use it. The plug-ins are typically what you pay for, when you want to modify the functionality of your website. In our opinion, WordPress is the best platform because it is available universally on most hosting platforms, meaning you are not stuck with a service such as Squarespace or Wix which are closed systems. When your site experiences an increase in traffic, you won’t be stuck paying whatever your platform chooses to charge. With WordPress, you can shop around for the best hosting package and then migrate your site if you choose.
Back to our original question, how much does a landing page cost? The answer is, that it depends on what you want to do with your landing page. Either way you go, WordPress is the most cost-effective platform in the long-term because it is scalable with no unexpected costs. That makes the question a bit easier to answer. Using WordPress, an affective landing page can be created in a matter of minutes if you know what you are doing. Most business owners do not want to take the time to learn WordPress and create a site themselves In most cases, it is more cost-effective for them to hire someone. Below, I’ve listed some estimated prices either going the DIY route or hiring a pro based on desired functionality.
So How Much Does a Landing Page Cost?
Click Funnels: Includes landing pages and email marketing for about $300 per month
Squarespace: a business package includes everything you need to build a website yourself for only $18 per month. Includes a free domain name if you sign up for a year, it also requires much more of a time investment.
WordPress: you will need a domain name, web hosting and a security certificate (SSL), some hosting providers include an SSL. The minimum first year costs are typically around $300 – $500. Get start with our Webtools platform.
We offer everything you need to get started with a DIY WordPress solution on our Webtools platform.
Hire a pro:
When you hire a pro, there will be wide variances in services provided depending on who you hire. You will need to consider whether you will be providing the content, will your web designer be providing the content, or will you hire a third party to create content for your website. What do I mean by content? Content for your website usually is text, some web designers will help with this, some won’t. Other types of content you’ll need are photos, video and other media. Again, some web designers will provide this, it depends on the package you choose in some cases. If you need an ecommerce solution, your inventory would also be considered content and needs to be optimized on in its current form so we can connect it to the website and import your inventory. The landing page cost will increase when you hire a pro but the results will most certainly be better.
Our base landing page package does not include content and costs $499.00. Along with that, you will need to have a web hosting account, a domain name and a security certificate. The average first year costs of these are as stated above in the DIY WordPress solution.
Our Landing page and funnel setup package includes everything you would need for a functioning landing page with automated email marketing backing it up. This pack is a bit pricier but is all-inclusive at $2500. We also include maintenance for 1 year to ensure your site remains up-to-date and backed up.
As you can see, the choice is wide a varied. The answer really is that it depends on your intentions. It also depends on how much time and money you have to spend to get it done quickly and accurately. I recommend you speak to a professional about options they have available before making a decision. Be willing to be educated as things change quickly when it comes to online marketing. Be prepared to work on the project along-side your web designer. A web design project is a collaborative effort and both sides need to be involved in order to meet desired outcomes and goals.
If you have more questions about landing pages or other online marketing topics, send us a message and I will be more than happy to discuss options available for your budget.